Inclusive Thinking for BAs and PMs

IIBA | Toronto, Ontario | February 20 2019

Accessibility bugs have long been thorns in the development team's side since accessibility testing traditionally only took place as an afterthought near the end of the product life cycle. However, inclusive thinking really starts long before the first wireframe is sketched out or a single line of code is ever written.


Business Analysts have traditionally been trained to emphasize Business and Enterprise Change; however, the focus has changed from ‘Deliverables’ to ‘Customer Collaboration and User Experience’ with the introduction of Agile Methodologies. BAs and Product Managers need to be user-centric to build great products, but they often stop short and focus only on generic use cases.


This interactive talk will provide examples of how business analysts, and product owners can incorporate inclusive thinking into their existing toolkit (e.g. diverse personas, user stories) and start designing usable experiences that reduce the impact on the development team's velocity.

Slide from presentation, showing accessibility acceptance criteria


  • Title Slide

    Inclusive Thinking for Business Analysts & Product Managers

  • Title slide on empty stage at TELUS Digital in Toronto

    Primer: Designer's a11y Responsibility

  • 10 men listen attentively to presentation in front of screen at the Ballroom in Toronto

    Inclusive Design at PRESTO

  • Meeting Room with International Women's Day title slide on screen

    International Women's Day

  • Meeting Room with a Dilbert comic strip on screen. Character 1, Project Manager: "You're jeopardizing our schedule. The entire project will failt and its all your fault". Character 2, designer: " Why is it MY fault?". Project Manager in response: "If a tree falls in the forest and we've already sold the tree, does it have quality?"

    Importance of Usability Testing

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