Hala is a Functional Product Architect who solves business problems using human-centered design. She has led multidisciplinary teams on projects ranging from large-scale Accessibility Audits to enterprise HR implementations.
Throughout her career, Hala knows what it feels like to be the "only". As a result, she is an ardent believer of inclusive design, blends her product practice with a strong social conscience, and never stops advocating for the customer even when the odds are stacked against them. She is an active organizer and speaker in communities (such as a11y and Lean In Canada) that seek to amplify voices which are often ignored in tech.
Improving adoption of transit cards by transforming the distribution and enrollment process.
LET'S WORK TOGETHER
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